Website Lingo

Some terminology.

It is helpful when you have some general knowledge about the terms used in your websites structure. If your web-developer requests ‘Body Copy’ they mean your websites written content. That top section of your web-page is the Header, and that small bit above that is the Sub-footer.

Like I said, it’s just helpful to get to know the terms. If I’ve assisted you with a project than more than likely you still have a copy of the Information Guide I provided back in the begin phase. There you’ll find some Website Lingo. Here’s a reminder of what some of those page sections are named. 

Logo Header

Logo Header

This one seams easy if you just want a logo there. A header can also be a graphic you’ve had created.
Brand Bio

Brand Bio

People should know exactly what your brand or business does within 3-5 seconds of landing on your website.

Social Media Links

Where your icons for social media will be displayed. Often on the top and bottom of your page.

Secondary Navigation

The navigation often above your primary menu. Sometimes it is found elsewhere in your page.

Call To Action

This one is important! It’s a button or photo that invites a visitor to do something e.g. sign-up for your newsletter.

Parallax Image

Have you ever scrolled down a page and had an image scroll with you? That’s a parallax image. This feature, when used appropriately, can make your website feel updated and dynamic. 

Hover Effect

If you want something to change when your mouse goes over it without clicking , that’s a hover feature!

Header Styles

Typically you’ll have 3 main text styles: HEADING 1, HEADING 2, AND HEADING 3 and Body. You’ll want these to look different enough from each other that you can see the hierarchy,

Heading One

Heading Two

Heading Three

Heading Four

Heading Five

Body Copy This is the actual words that go on your website. If your designer asks for your website copy , that does not mean they want a duplicate, they are looking for all your text you want to go onto your website.

Sidebar Sometimes website will have an area on one side of their site that sums up what is on their website. That’s a sidebar. You’ll often find the about me summary and links to posts and categories.

Blogpost Thumbnails A blogpost thumbnail pulls the feature image from a blogpost and the title . It could have more information e.g. date, author or category.

Slider Carousel

Want to rotate through photos of posts by clicking an arrow or even automatically? You’ll typically use a slider or carousel for that.

Subscription Box

This is where your visitors can sign up for your mailing list.

Footer Area

This is the whole bottom of the website, where it typically doesn’t change page-top.

Footer Navigation

You can either have a second or even third menu or repeat one of the menus on the top of your website.


You can either have a dropdown menu that either drops down when you click on it or when you hover.

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